JOIN US ON A ROADTRIP THAT'S SURE TO BE A LITTLE DIFFERENT.

This year, PEMCO Insurance is sending teams of genuine Northwest-loving people to community events and activities across the state. Some are in support of a good cause, some just sound like a good time - but either way, we hope you'll stop by and say hi. Look for us wherever you see the big green PEMCO van. And if we miss each other, drop us a note here and tell us what's on your mind.

Remember, there's no place quite like home, especially this time of year. So get out there and enjoy!

Newest NW Profile Revealed!

October 22, 2009 2:08pm
Hello again,

Your patience has paid off – it's time to reveal one of the newest Northwest Profiles.  Who will be joining "The Super-Long Coffee Orderer" and the "Bluetarp Campers" as the newest addition to the growing list of recognizable Northwesterners?  

It's time to find out! Remember these photo clues?

Buckle Loop  Pocket

If you're ready to find out who this NW Profile is, click here to hear the newest radio spot before it hits the airwaves next week.

Thank you for all of your support and enthusiasm for the newest profiles, and keep your eyes open for more to be revealed in the next week. Be sure to check back here for more sneak peeks to come!

After you listen to the newest radio spot, we want to hear from you! What do you think of the newest profile? Drop us a note in the comments section below and let us know what you think.

Thanks for visiting!

Heidi Ob'bayi
Brand Manager
PEMCO Insurance

SNEAK PEAK: Can You Guess the Northwest Profile?

October 13, 2009 4:55pm
Hi again,

Thanks for sending us your creative guesses about who will join PEMCO's newest group of Northwest Profiles.  It's time to reveal clues for another profile!

We want to know: What recognizable Northwesterners will join "First Snowflake Freakout Lady" and "50 Degrees Shirt's Off Guy" as new Northwest Profiles?

We're giving you an exclusive peak at a few more photo clues before the profiles are officially revealed later this month. In the meantime, tell us your guesses!

Here's a hint: This NW Profile has been known to double as Profile #5 "NW Male Action Figure" on his days off.

 Pill1  Pill2

Give us your best guess in the comments section below.

Thanks for sharing!

Heidi Ob'bayi
Brand Manager
PEMCO Insurance

SNEAK PEAK: Can You Guess the Northwest Profile?

October 1, 2009 1:45pm
Hi there,

Thanks for your response tweets. Your guesses about the newest PEMCO Northwest profiles are both interesting and creative, especially since we hadn't officially posted clues yet.   

So without further ado, here are the clues - pictures that'll help you figure out the newest PEMCO Northwest profiles.

Pocket      Buckle Loop

What do you think? Which profiles will join "Walla Walla Wine Wine Woman Woman" and "Sandals and Socks Guy?" Post your guesses in the comments section.

Thanks for sharing!

Heidi Ob'bayi
Brand Manager
PEMCO Insurance

SNEAK PEAK: A Glimpse into the Makings of a PEMCO Ad

September 24, 2009 10:01pm
Hello PEMCO in the Northwest Blog readers:

We want to take this opportunity to thank you for joining us on our summer road trip as we crisscrossed the region in WALLY1 participating in a wide variety of community and sporting events throughout the state. From joining our fellow soccer enthusiasts in cheering on the Sounders to stepping up in eating contests at fairs, we've had fun meeting the colorful people of the Northwest on our journey. 

When we first started this blog, it was our intention to create a virtual 'front porch' where we could all join in conversations about our shared values as Northwest residents. And many of you did! Folks jumped right in and offered wonderful feedback about our ad campaign, "We're A Lot Like You. A Little Different." and how you could relate to one of our quirky characters. You regaled us with your stories of how you recognized a family member or neighbor in one of our ads.

As a token of our appreciation to all who piped up, we'd like to offer a behind-the-scenes look into how we create our Northwest Profiles by revealing clues from our production process. Below is a snapshot of the production team in action -- which new profile do you think is being shot here?

Ad Photo Shoot

In the next couple of weeks, be on the lookout for some interesting tweets from @PEMCO_NW that show a glimpse into what our newest Northwest Profiles will be. Feel free to leave your guesses on who will join "Sandals and Socks Guy" or "Relentless Recycler" as PEMCO's newest Northwest Profile in the comments section below.  For those that get real close to our chosen profiles, we'll send you a T-shirt when we launch the new ads. In the meantime, we invite you to please check out www.werealotlikeyou.com for a full listing of our current profile types.

Thanks again,
Heidi Ob'bayi
Brand Manager
PEMCO Insurance

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